Report: Online Video Viewership Skyrockets16 Aug, 2006 By: Erik Gruenwedel
Increased video offerings helped spike 20%+ surges in July traffic to teen network Web site MySpace.com and YouTube.com, according to data released by media tracking service comScore Media Metrix.
YouTube, which has become a launch pad for homegrown videos and movie trailers, recorded 16 million unique visitors in July — up 20% from June. The site broke into the comScore's top 50 trafficked sites for the first time at number 40.
MySpace ranked No. 6, with 54.5 million unique visitors in July — up 28% from June. The News Corp.-owned property recorded 31% penetration of total U.S. Internet users, according to comScore. MySpace will offer select 20th Century Fox movie downloads later this year.
The overall top Internet site continued to be Yahoo, with more than 129 million unique users in July.
“Consumers clearly view video as one of the most accessible, interesting and entertaining sources of content on the Web,” said Jack Flanagan, EVP of comScore Media Metrix. “The trends we're witnessing indicate that online video is emerging from its infancy and entering the mainstream.”