Report: Many Cell Phone Users Still Use Only Voice Services24 Sep, 2007 By: Billy Gil
Despite increasingly elaborate cell phone offerings, such as Apple's multifunctional iPhone, a new study says many users still only do one thing with their phones: talk.
Research from an In-Stat consumer survey of mostly North American users showed 35% of respondents still use only voice services on their phones. But nearly 50% of respondents said they would use the Internet from an unlimited data package in place of other rich media services, given the right pricing.
“There is a potential dark cloud on the horizon for the cellular operators, however, as unlimited Internet access packages may disrupt today's enhanced service offerings, which are currently very tightly coupled to what a particular service provider wishes to offer,” said Gerry Kaufhold, In-Stat analyst.
Other findings showed people up to 45 years of age would likely drive future growth of enhanced phone services, and that too many models of handsets confuse users and fragment the market. The study, “U.S. Consumer Attitudes About Mobile Communications and Entertainment,” can be purchased from In-Stat at www.instat.com/catalog/mmcatalogue.asp?id=212, or from market research group Research and Markets, at www.researchandmarkets.com/reports/c69334.