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Report: LCD TV Sales to Double by 2012

11 Mar, 2008 By: Chris Tribbey

Shipments of LCD TVs will double by 2012, with consumer demand and plummeting prices driving the jump, according to new research from iSuppli Corp.

Nearly 200 million units will be shipped in 2012, nearly twice the 100.1 million units that are expected to ship this year, the research firm forecasts.

“Consumers no longer want bulky, heavy [analog] TVs that have inferior resolution,” said Riddhi Patel, principal analyst for TV systems for iSuppli. “Instead they want space-efficient sets that can support the full-HD 1080p pixel format.

“Furthermore, declining prices are enabling more consumers to adopt the technology. LCD TVs in the 42-inch size range in the first quarter of 2006 were priced at $2,000 and above, but now can be purchased for less than $1,000, making them affordable for a wider range of consumers.”

LCD manufacturers are doing a better job promoting their product and informing the public, Patel said.

America and Europe remain the largest LCD TV markets, with the Olympics giving China an expected sales bump. Consumers everywhere also are latching onto sets that offer up to 1080p, foregoing 720p and 1080i sets, mostly because of the desire for larger sets and the availability of matching 1080p content via Blu-ray Disc and cable and satellite high-def packages, iSuppli reported.

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