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Report: LCD to Dominate TV by 2009

8 Oct, 2007 By: Chris Tribbey

The Liquid Crystal Display (LCD) TV panel market will reach 102.5 million units shipped by 2008, up 27% from this year, and by 2011 that number will be more than 160 million, according to an Oct. 3 report by research firm iSuppli Corp. By 2009, LCD will be the dominant force in the worldwide TV market.

“As the panel price for larger sizes keeps coming down … we definitely see growth throughout the forecast period,” said Sweta Dash, director of LCD and projection research at iSuppli. “By the end of 2008, newer large-sized LCD fabs will commence production, an event that could result in greater panel output.

“Whether this production increase will represent a boon or a detriment for the LCD panel suppliers will depend largely on just how much television demand the Olympics actually generates.”

Dash said suppliers traditionally expect the Olympics, which will be next held in Beijing from Aug. 8-24, 2008, to bring a boost in TV sales. While that might be true in China, Dash said, “the other areas, the U.S. and other markets, the growth won't be as much.”

Plasma won't be dead by 2011, shipping roughly 20 million units, but LCD will dwarf that by quadrupling its current shipments of 40 million a year. Plasma will hold well against LCD in terms of TVs 50 inches and larger.

All won't be roses for TV manufacturers during the rest of this year and in 2009, however, with iSuppli predicting fiscally frightening periods of oversupply and lack of demand.

“The market will be very volatile for the rest of 2007 and through 2008,” Dash said.Accounting for TVs, desktop monitors and notebook computers, LCD panel shipments will hit 370 million this year, according to iSuppli.

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