Report: High-Def Still Slow to Catch On in Europe
19 Nov, 2007
By: Chris Tribbey
Research firm Understanding & Solutions held its high-def conference “High Definition in Europe: Conveying the Message” in Barcelona earlier this month, and the firm shared several key points to come out of the event: Europeans have spent an estimated 75 billion euros on consumer electronics so far this year, and high-def product “will help revitalize [consumer electronics'] many product segments over the coming years.”High-def home media video will account for 27% of the market in Europe by 2011, U&S forecasts. By 2011 online video will only account for 6% of the market. High-def broadcast subscriptions are still in the early adopter phase in Europe, and, similar to survey results in the United States, many European consumers assume they are watching high-def channels simply because they own an HDTV. Less than 4% of Sky Satellite TV subscribers and less than 5% of Virgin TV subscribers in Europe add on high-def services. In France, less than 2% of CanalSat TV subscribers go for the high-def channels, and in Italy, only 1.2% of Sky Italia subscribers do the same. Online video will fail to generate significant revenue for at least another five years in Europe.