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Report: High-Def Still Slow to Catch On in Europe

19 Nov, 2007 By: Chris Tribbey

Research firm Understanding & Solutions held its high-def conference “High Definition in Europe: Conveying the Message” in Barcelona earlier this month, and the firm shared several key points to come out of the event:

  • Europeans have spent an estimated 75 billion euros on consumer electronics so far this year, and high-def product “will help revitalize [consumer electronics'] many product segments over the coming years.”

  • High-def home media video will account for 27% of the market in Europe by 2011, U&S forecasts. By 2011 online video will only account for 6% of the market.

  • High-def broadcast subscriptions are still in the early adopter phase in Europe, and, similar to survey results in the United States, many European consumers assume they are watching high-def channels simply because they own an HDTV.

  • Less than 4% of Sky Satellite TV subscribers and less than 5% of Virgin TV subscribers in Europe add on high-def services.

  • In France, less than 2% of CanalSat TV subscribers go for the high-def channels, and in Italy, only 1.2% of Sky Italia subscribers do the same.

  • Online video will fail to generate significant revenue for at least another five years in Europe.

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