Report: HDTV Homes to Triple by 20119 Feb, 2007 By: Erik Gruenwedel
Falling prices for high-def television sets is projected to produce 151 million HDTV homes worldwide by 2011, compared to 48 million at the end of 2006, according to a report by Informa Telcoms & Media, a London-based research company.
The United States and Japan dominate the global HDTV market with 27.7 million HDTV homes, or 58% global share, and 9.6 million homes (20% share), respectively.
The report found that at the end of 2006, just 16.4 million HDTV households (33%) globally had the requisite set-top box (or integrated HDTV set) to actually view HD content, rather than simply having the potential to do so.
By 2011, Informa expects HD programming to be much more readily available, and some 70% of HDTV set homes (105 million) will be receiving content.
“There is some evidence that in the U.S., Japan and Australia, the case for HDTV has been strengthened by regulation,” said Simon Dyson, senior media analyst with Informa. “Broadcasters have, for example, been set targets for delivering a quota of programming in HD. If the scarcity of content in other markets continues for much longer, that option must be seriously considered elsewhere.”