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Report: HD DVD Selling More Units, Blu-ray Earning More Revenue

16 Aug, 2006 By: Jessica Wolf

Research firm The NPD Group released early tracking data of the HD DVD and Blu-ray Disc launches at the DisplaySearch HDTV conference Aug. 15.

Comparing both formats' first six weeks of launch, HD DVD player sales, which began in April, outsold Blu-ray players, which launched in June, by 33%.

But Blu-ray's first six weeks of launch, thanks to its higher-priced players, raked in 42% more revenue than HD DVD hardware did during its first six weeks out.

Blu-ray's singular player on the market is a $999 model from Samsung.

The report also compared the two formats' performance during a short time they have both been available, the six weeks ended July 29.

Based on that time frame, Blu-ray led the next-generation market with a 54% share of hardware units sold and a 69% revenue share, according to NPD data.

Blu-ray outsold HD DVD the first half of those six weeks, the beginning of its launch to market. But HD DVD outsold Blu-ray for the last three weeks.

The most broadly released HD DVD hardware product is the Toshiba $500 player, which has sold five times more units than the $799 “step-up” player, which has had a much more limited availability at retail, according to Toshiba.

For that six-week snapshot, high-definition disc players made up a scant 0.4% of overall hardware units sold and 3.6% of revenue. During that period, sales of standard-definition DVD players made up 86.2% of unit sales and 65.6% of revenue. DVD recorder sales made up 13.4% of units and 30.7% of revenue, according to NPD.

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