Report: Global Mobile Erotic Market to Top $3.3B by 20115 Feb, 2007 By: Erik Gruenwedel
With the proliferation of third generation (3G) enabled handsets (voice and non-voice data), the worldwide market for mobile erotic content is projected to top $3.3 billion by 2011, according to Juniper Research.
The mobile adult content (non-hardcore) market topped $1.4 billion in 2006.
In its study on mobile adult content, Hampshire, U.K.-based Juniper said both the European and Asia Pacific markets would spearhead the revenue increase due to higher consumer adoption of mobile video and graphics in the regions and fewer regulatory issues compared to the United States.
The report estimated that mobile adult entertainment services (including hardcore and downloads) would generate about $14.5 billion in revenues, with Europe contributing 39% and Asia Pacific 33%. By 2011 video based services would account for over 70% of mobile adult content market revenues.
Bruce Gibson, research director at Juniper, said with adult content business models already succeeding in print, cinema, DVD and pay-per-view, the mobile channel provides an alternative way of presenting adult content to traditional delivery channels while reaching new audiences.
“Mobile is about fun and instant gratification,” said Gibson. “I think the biggest opportunity is at the casual and ‘softer' end of the adult market — lads in pubs sharing a video clip after a few pints and people looking for a bit of fun when they have spare time to kill — not the hardcore stuff.”