Report Forecasts Media Delivery Trends23 Jul, 2007 By: Chris Tribbey
A Datamonitor report made available July 23 by Research and Markets forecasts 69 million digital cable households in the United States and Western Europe by the year 2012.
“As analog switch-off looms and new entrants make strong moves into the sector, it is essential for players across the value chain to have an understanding of market trends, dynamics and industry developments,” a report synopsis states.
The report breaks out market level trends by national markets in Western Europe and the United States, and looks at developments in the cable, satellite, IPTV and DTT sectors.
“Content producers are beginning to push content through proprietary or partnered online portals, such as the BBCs recent strategic move to deliver content via YouTube,” the synopsis states. “This puts rising pressure on traditional aggregators to boost the attractiveness of their service offerings in order to acquire and retain customers.”