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Report: Flat Panels to Dominate

6 Feb, 2008 By: Chris Tribbey

Flat panels will account for 99% of the display units by 2015, according to a new report from research firm DisplaySearch.

Traditional displays, cathode ray tubes, will decrease to 26 million by 2015, from nearly 200 million in 2005. Flat panel displays, primarily LCDs, will increase from 3.2 billion in 2005 to 5.4 billion in 2015. Sales of displays will equal $141 billion in 2015, the report says.

“This year's holiday shopping season results provided some surprises,” said David Barnes, VP of strategic analysis for DisplaySearch. “LCD and [plasma] TV sets dazzled consumers and the press alike, but smaller display products stole the show.

“People want to move from fat to flat displays everywhere. Flat panels can deliver breaking news in the palm of your hand almost anytime or show big movies in small spaces almost anywhere. That's what drives the flat panel industry to increase its display-area output 19% a year.”

In a separate report, Sony became the leader in LCD TV shipments thanks to a strong fourth quarter and leading sales of TV sizes 40 inches and larger, earning a 12.8% industry share.

Samsung came in at No. 2, with a 12.3% share, while Vizio, Sharp and Polaroid rounded out the top five.

For more information, visit www.npd.com.

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