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Report: Flat-Panel HDTV Sales Fell in February

23 Apr, 2007 By: Erik Gruenwedel



Competition among consumer electronics manufacturers Sony and Panasonic, coupled with a 14% drop in unit sales of flat-panel high-definition televisions in February, resulted in a 3% price drop, according to April 23 data from Pacific Media Associates.

The average retail price for a big-screen HDTV (50 inches and above) peaked around $2,000 — about 29% less than in February 2006.

Menlo Park, Calif.-based Pacific Media Associates said Panasonic's 50-inch TH-50PX600U plasma unit remained the bestselling HDTV with 5.4% market share at $2,383.

The study claimed the biggest price decline occurred among 40-inch to 44-inch plasma units, which dropped more than 15% to $1,524.

Pacific Media attributed the price reduction in part to a 20% price decline for Panasonic's 42-inch plasma TV.

Among CE manufacturers, Sony, followed by Panasonic with 17.8%, accounted for 25.6% of flat-panel HDTVs sold in February.

One out of three dollars spent on HDTV in February went to Sony.

Sales of liquid-crystal display HDTV units continued to climb, led by a 4% market share jump in sales of the 37-inch model, whose average street price fell below $1,000 for the first time.

Overall, the best-selling LCD segment continued to be the 30-inch to 34-inch models, according to Rosemary Abowd, Pacific Media VP.

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