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Report Finds PVR Shipments Increasing

12 May, 2004 By: Holly J. Wagner

Despite one survey contending that a third of adult consumers are unaware of what a personal video recorder (PVR) is, In-Stat/MDR reports the set-top recorders are making inroads. The PVR market hit its stride in the past year, as worldwide annual unit shipments tripled and increasing numbers of consumers became aware of the benefits of time-shifting TV programming.

Worldwide unit shipments of PVR products grew from 1.5 million in 2002 to 4.6 million in 2003. In-Stat/MDR projects that in 2004 unit shipments will top 11 million.

Mike Paxton, a senior analyst with In-Stat/MDR, attributes the recent growth of PVR unit shipments to combination devices, including rising demand from satellite and cable TV operators for PVR-enabled set top boxes and consumers buying PVRs integrated into DVD players and recorders. He expects those factors to drive growth for PVR products over the next several years.

“Demand for these combination DVD-PVR products has proven to be especially strong in Japan, and it is likely that a growing percentage of DVD recorders shipped worldwide over the next few years will incorporate PVR functionality,” he said.Combination DVD-PVR products and PVR-enabled satellite set-top boxes will continue to drive growth in 2004, accounting for almost 80 percent of total unit shipments, the firm expects.

PVR-enabled cable set top boxes are becoming increasingly popular in North America, and cable TV operators have already installed the products in over half a million households.

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