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Report: European HDTV Sales Strong

19 Nov, 2007 By: Chris Tribbey

Although there are more TVs being sold in Europe, the TV business is a more profitable one in America, according to a study of the worldwide third-quarter TV market by DisplaySearch.

In what could be a great fourth-quarter sign for TV manufacturers, the report shows double-digit growth year-over-year for TV sales, mostly due to a strong European market and consumer adoption of high-def 1080p sets.

According to DisplaySearch founder and president Ross Young, “Europe's TV market surged in Q3 2007 on a year-over-year basis, up 25% in units and 29% in revenues, due to last year's weak market resulting from poor World Cup sellthrough.

“Although the Europe TV market is 11% larger on a unit basis, North America remained the largest market on a [dollar] basis with a 26% advantage over Europe resulting from higher HD and 1080p penetration and a larger average size,” he said.

Total unit shipments rose 18% over the second quarter and 11% year-over-year to 50.6 million, while revenue was up 17% over the second quarter and 10% year-over-year, to $26.3 billion.

LCD enjoyed a 40% market share and 66% revenue share, and is the only segment of TV to enjoy year-over-year revenue growth, while plasma saw a 21% year-over-year bump in units shipped with 2.8 million.

Samsung was No. 1 in units shipped for the fifth straight quarter, with a 14% market share and a 17.9% revenue share.

The biggest numbers belong to 1080p sets, with a staggering 357% year-over-year jump in units shipped, to 3.4 million. Larger sizes continue to gain more attention at retail, with the average size of TVs shipped rising nearly two inches to 27.4 in the past year.

Internationally, Europe enjoyed a 29% jump in units shipped year-over-year, and a 25% bump in revenue as well. In developing nations, units shipped increased 19% year-over-year.

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