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Report: Euro HDTV Surge to Bolster HD Formats

19 Apr, 2007 By: Erik Gruenwedel

With sales of high-definition televisions in Europe projected to surge 158% to 28.1 million units this year, sales of next-generation optical media should rise as well, according to a new research report.

The data, compiled by London-based Strategy Analytics, suggests that by 2012, 70% of European homes will own at least one HDTV, up from 8% in 2006.

“Europe's high-definition TV transition is well under way,” says David Mercer, principal analyst at Strategy Analytics.

The study found that 26% of Euro homes would own a HD disc player (HD DVD or Blu-ray), behind HD media players (27%) and HD set-top boxes at 44%.

“The trend toward high-definition TV and video is being driven by LCD and plasma TVs, the vast majority of which are capable of displaying HD,” said Peter King, director, Connected Home Devices. “Awareness of high definition is growing all the time, and we expect this to feed into growing sales of Blu-ray Disc players, high-definition camcorders and other HD devices.”

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