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Report: DVD Piracy Rises

8 Jul, 2008 By: Erik Gruenwedel



With black market sales of bootlegged DVD movies costing Hollywood studios about $6.1 billion in lost revenue annually, illegal copying of pre-recorded DVDs (primarily TV programming) increased 8% in the first six months of 2008, according to a new report.

In an online survey of more than 5,000 consumers from the United States and the United Kingdom, 33% of respondents (largely 18- to 24-year-old males) said they had copied DVD movies, according to London-based Futuresource Consulting Ltd.

Using either a DVD player to DVD recorder set-up or PC-based burning software, U.S. respondents copied an average of 12 titles across multiple genres in the past six months, compared to 13 titles in the United Kingdom.

The report found, not surprisingly, that new release movies prevailed among copied content. The United Kingdom had an average of 13 new and nine catalog titles, while in the United States the average was seven new releases and six catalog titles.

About 62% of new release DVD movies copied in the United States (49% in the United Kingdom) had been purchased, compared to 38% of rented movies in the United States (30% in the United Kingdom) and 38% (U.S.) and 28% (U.K.) of borrowed new releases.

More than 16% of U.S. respondents admitted to purchasing pirated/or potentially pirated fare, compared to 11% in the United Kingdom.

When asked if they would have purchased the content if they couldn't copy it, 63% of U.K. respondents and 77% U.S. respondents said yes.

More than 50% of the recent top 40 blockbuster movies had been copied in the United States, compared to 33% in the United Kingdom. Less than 18% of U.S respondents admitted to trying and failing to copy, compared to 8% of U.K. respondents.

A representative from the Motion Picture Association of America (MPAA) was not immediately available for comment.

Separately, the MPAA applauded the recent conviction of Daniel Dove, who operated peer-to-peer site EliteTorrents.org, specializing in pre-release Hollywood movies.

“This conviction sends a clear message that when presented with clear-cut evidence, jurors have little tolerance for the willful, deliberate and widespread distribution of protected content,” Dan Glickman, chairman and CEO of the MPAA said in a statement.

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