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Report: DVD Burners, Not HD, Top Recordable Product to 2011

21 Jun, 2007 By: Erik Gruenwedel

Despite the growing popularity of high-definition packaged optical media, standard DVD burners will continue to be the optical/removable storage device until 2011.

In its study on the emergence of HD DVD and Blu-ray Disc in the optical/removable storage drive market, research firm IDC found that lower commodity prices and universal compatibility would spur DVD burners.

“Blue-laser DVD will need a three- to five-year ramp to reach mass-market volumes,” said Wolfgang Schlichting, research director for removable storage at IDC. “HD DVD needs to aggressively push volumes to neutralize Blu-ray's advantage in support from consumer-electronics (CE) and content companies.”

Other findings, including continued growth of the PC market — specifically slim-drive laptops — would give the standard DVD market a positive outlook through the rest of this year.

The report said Blu-ray must maintain widespread CE support for Sony's PlayStation 3 video game system to gain greater traction.

The report said HD DVD must also publicly inform about its price advantage over Blu-ray, in addition to being more consumer friendly regarding accessing/moving content.

The format should also provide easier licensing to second-tier manufacturers, IDC said.

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