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Report: Chinese HDTV Market Evolving Slowly

7 Aug, 2007 By: Erik Gruenwedel

Despite having the fastest growing economy in the world and playing host to the 2008 Summer Olympics, the market for high-definition television in China is developing slowly, according to a new research report.

In-Stat, a Scottsdale, Ariz.-based research firm found that many Chinese private technology companies are sitting on the sidelines regarding HDTV. This has resulted in the Chinese government taking the lead on marketing and investing in HDTV, including high-def content production and distribution.

As a result, HDTV subscriber revenue is only expected to reach $358 million by 2011. HDTV unit shipments will reach 19.7 million units by 2011.

Next-generation optical media disc players are projected to ship 4.4 million units in 2011.

“The most important element in the service market is content production,” said In-Stat analyst Simon Sun. “At present, the majority of HDTV content is produced by government-led initiatives and the quantity of programming is small.”

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