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Report: China Pushing Proprietary DVD Format by 2008

7 Dec, 2006 By: Erik Gruenwedel

Chinese electronics manufacturers have begun rolling out Enhanced Versatile Disc (EVD)-compatible video players — the government's second attempt to influence format standards in the communist country's rapidly expanding consumer CE market.

The EVD format was first launched in 2003 and then dropped after limited adoption by both foreign and domestic CE manufacturers.

China has become the world's biggest DVD production and export base, according to the DVD Forum. In 2003, DVD players manufactured in China accounted for 70 percent of the world's total production volume of about 100 million units.

Last year, China said it was planning to launch a proprietary high-definition disc format for its domestic market only. The format, patterned after HD DVD, including capacity, would feature domestically created video compression, or AVS.

The Chinese government believes adoption of the AVS standard could save Chinese consumer electronics manufacturers upwards of $1 billion annually in license fees.

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