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Report: Blu-ray to 'Crush' HD DVD in Three years

20 Mar, 2007 By: Erik Gruenwedel

The European chapter of the Blu-ray Disc Assoc. apparently has picked up the bravado last expressed by the next generation optical disc format's backers at the Consumer Electronics Show (CES) in January.

Frank Simonis, chairman of the European BDA, reportedly told attendees this week at the CeBIT technology confab in Hanover, Germany, that within three years “it will just be Blu-ray.”

Simonis, who made his comments just days before Sony initiated the delayed European launch of the PlayStation 3 game console with Blu-ray drive, said the format's increased storage capacity would not only eliminate rival HD DVD from the competition but would also usurp standard DVD has the preferred storage format.

At CES, the Blu-ray Disc camp projected that rollout of the PS3 would help Blu-ray overwhelm HD DVD to the point of surrender.

“Game over,” quipped Buena Vista Worldwide Home Entertainment president Bob Chapek, a leading Blu-ray supporter.

Sony has said it shipped 1.84 million PS3 consoles to North America and Japan in the last three months of 2006. Initial unit shortfalls in the North American launch caused Sony to delay the European and Australian debuts.

The consumer electronics giant reportedly has 1 million PS3 consoles ready for European release March 23.

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