Report: Apple iPod Brand Losing Dominance?24 Sep, 2007 By: Erik Gruenwedel
A study from Dublin-based Research and Markets found that while Apple's iPod represents 63% of all portable digital music players in use, non-iPod digital music player users showed a decline in switching to Apple.
“The decline in proclivities to switch to Apple among non-iPod owners is certainly good news for Apple's competitors as it shows that brand loyalty may exist outside of Apple,” said the report.
However, competitors wishing to usurp the device still face daunting challenges. The report showed iPod, including its reinventions with iPod Video and iPod Nano, is found in 33% of all broadband-enabled homes, and that portable music players from Sony and Creative each represent just 9% of the market by comparison.
Additionally 26% of respondents found the easy-to-use interface and coolness factor as top reasons for choosing the iPod over a rival music player.