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Report: 3M U.S. Homes Unready for DTV Transition

10 Jun, 2009 By: Chris Tribbey

Nearly 3 million American homes are still not ready for the digital TV transition June 12, according to the latest numbers from The Nielsen Company.

Those homes, representing 2.5% of the population, will have no TV service when all TV stations turn off their analog broadcasts. The residents are mostly younger, black and Hispanic.

“Since February, when the U.S. government postponed the transition for three months, the number of households that are completely unready has been cut in half, from 5.8 million to 2.8 million homes,” said Sara Erichson, president of media client services for Nielsen. “Given the importance that television plays in the day-to-day life of most people, we expect that most of the remaining unready homes will take the necessary steps to get ready once the stations make the final switch to digital transmission. We will continue to follow this trend closely.”

The Albuquerque-Santa Fe market is the least ready, with more than 7.5% of residents there still relying on TV antennas for their TV service. A quarter-million residents in the Los Angeles area are unprepared for the digital transition, representing 4.6% of residents there.

To get TV service after June 12, people must either buy a digital converter box for their current set, subscribe to a pay TV service such as cable or satellite, or get a new TV with a digital tuner.

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