Report: 10M Blu-ray Players in Europe by Year End18 Jun, 2008 By: Erik Gruenwedel
Sales of Blu-ray Disc players in Western Europe, including Sony Corp.'s PlayStation 3 with a BD drive, should reach 10 million units by the end of the year, according to a new report.
Futuresource Consulting, the London-based research company derived through the recent merger of Understanding & Solutions and Decision Tree Consulting, in a report said the unit sales — three years after the launch of Blu-ray — surpassed standard DVD, which it said recorded 1.5 million unit sales during the same time period.
The findings mirror separate data from Media Control GfK International, a German-based media market research firm that said global Blu-ray sales would reach $1.5 billion this year, $4.1 billion in 2009 and $8 billion in 2010.
“… The early indications are that BD player sales are running way ahead of DVD after the same time period …,” said Jim Bottoms, managing director, corporate development of Futuresource.
Bottoms said the timing of the PlayStation 3 launch coupled with attractive game launches (Grand Theft Auto IV) and console price drops contributed to the uptick in Blu-ray activity.
“… High street names vying for market share in BD video player sales … is continuing to encourage player prices downwards and is keeping the product in the public eye …,” Bottoms said. “As we move towards Q4, we expect this to really intensify.”
Ultimately, Bottoms sees Blu-ray becoming the player of choice as unit prices fall.