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Report: 1080p Fuels May HDTV Sales

25 Jul, 2007 By: Erik Gruenwedel


HDTV unit sales were up 1% in May, compared to April.


Consumer interest in higher resolution 1080p flat-panel televisions helped spur HDTV unit sales up 1% in May compared to April, according to new market data.

The report from Menlo Park, Calif.-based Pacific Media Associates found that one-in-three flat panel TVs sold in May featured 1080p resolution compared to lower resolution 1080i and 720p units.

Despite a 5% price drop in 45-inch to 49-inch liquid crystal display (LCD) HDTV units, revenues in May increased 4% due to increased overall sales of pricier (compared to plasma) LCD units.

“Revenues increased for the month because there was a distinct shift in what consumers bought,” said Rosemary Abowd, VP of Pacific Media Associates.

She said Sony LCD units emerged No. 1 in May with 22% of the unit market share and more than 28% of revenues. Samsung finished second with 16.7% unit market share, and Pioneer Electronics took second in revenue market share with more than 23%.

Pioneer's Elite Pro-1140HD remained the top-selling HDTV in May with a retail price of $2,800, which is 7% lower than in March.

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