Rentrak Signs Charter For VOD Data Service28 Mar, 2005 By: Kurt Indvik
Charter Communications will begin using Rentrak's OnDemand Essentials, designed to measure and report video-on-demand usage data.
With Charter, the fourth-largest cable multiple-service operator (MSO) in North America, Rentrak claims to be able to capture and report on demand viewership activity for 50 percent of al VOD-enabled U.S. cable households.
“We intend to continue expanding our footprint with other top MSO and become the industry standard for this growing market segment,” said Cathy Hetzel, SVP, OnDemand Essentials at Rentrak.
The Charter deal involves a one-year trial of OnDemand Essentials during which ramp up activities and customization will be accomplished, the companies said.