Rentrak: Q1 Rental Biz on Par with 200510 Apr, 2006 By: Erik Gruenwedel
An 8% rise in sales of previously viewed movies helped overcome a 1.9% dip in traditional in-store video rentals, according to first-quarter data released by Rentrak Corp. April 10.
The Portland, Ore.-based media-measurement company said total consumer spending on a la carte and subscription rentals during the period from Jan. 8 to April 2 topped $2.12 billion, compared to $2.16 billion during the same period last year.
"Our research indicates that retail sales from previously viewed movies have become a key economic driver in the video rental channel," said Brad Hackley, VP of Home Video Essentials at Rentrak. “PV sales are up 8% from last year, and we expect continuous growth in this area.”