Rentrak OnDemand Essentials Goes Live4 Oct, 2005 By: Holly J. Wagner
Rentrak Corp. has taken its OnDemand Essentials Content Provider site live, and 12 new entertainment programming subscribers have signed on for multi-year deals.
New entertainment programming subscribers include eight Viacom properties — Paramount Studios, CBS, MTV, Nickelodeon, Noggin, The N, Comedy Central, VH1 and future on-demand network offerings — as well as Expo TV, National Geographic Channel, NFL Network and Ripe TV. The new subscribers join Music Choice, which inked a deal with Rentrak last year.
The site gives content owners access to reports such as Performance By Title, Audience Sharing, Weekly Top Titles and Competitive Performance by Network Category. Data, including the four data points that operators have approved to be shared with advertisers (VOD-enabled universe, total views by set-top box, unique set-top box views, and total minutes viewed) can be downloaded from the secured web site into Excel spreadsheets for offline use.
"OnDemand Essentials gives us timely data for all of Viacom's network and studio on-demand content on a consistent basis across participating MSOs. We plan to use the trend analyses delivered by OnDemand Essentials to help us better serve our audiences with the content that they want, as well as work with cable operator partners to increase viewing of Viacom on-demand content," said Betsy Frank, EVP of research for Viacom Cable Networks, Film and Publishing.
Rentrak also announced that within the first eight months of 2005, OnDemand Essentials has captured more than one billion VOD transactions from participating multiple system operators (MSOs), already more than five times the 175 million transactions captured during all of 2004.
Subscribers to Rentrak's OnDemand Essentials will have access to data from all of Rentrak's participating MSOs including Bresnan Communications, Comcast, Cablevision, Charter and Insight Communications. Those MSOs collectively reach more than 50 percent of all U.S. VOD enabled households.