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Rentrak Adds On Demand Clients

23 Mar, 2009 By: Erik Gruenwedel


Rentrak said it signed nine new content provider clients to track on demand usage by subscribers.

The Portland, Ore.-based data measurement-company and DVD revenue-sharing provider said it inked deals with 4Kids Entertainment, Exercise TV and Magnolia Pictures along with multiple network agreements from In-Demand Networks. Several existing content provider subscribers added additional channels to their deals including Big Ten Network, FX, MGM Impact and Spike TV.

Rentrak’s on-demand tracking includes more than 100 content providers with 14.8 billion transactions processed to date from 54 million set-top boxes and 28 operators, including the top 25 operators offering video-on-demand.

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