Rentrak Adds On Demand Clients23 Mar, 2009 By: Erik Gruenwedel
Rentrak said it signed nine new content provider clients to track on demand usage by subscribers.
The Portland, Ore.-based data measurement-company and DVD revenue-sharing provider said it inked deals with 4Kids Entertainment, Exercise TV and Magnolia Pictures along with multiple network agreements from In-Demand Networks. Several existing content provider subscribers added additional channels to their deals including Big Ten Network, FX, MGM Impact and Spike TV.
Rentrak’s on-demand tracking includes more than 100 content providers with 14.8 billion transactions processed to date from 54 million set-top boxes and 28 operators, including the top 25 operators offering video-on-demand.