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Rentrak Adds Bresnan to VOD Data Trial

20 Jul, 2005 By: Erik Gruenwedel

Rentrak Corp. announced it has signed an agreement with Purchase, N.Y.-based multi-service operator (MSO) Bresnan Communications for its OnDemand Essentials video-on- demand (VOD) usage data tracking service.

Rentrak, which has similar deals with Cablevision, Charter, Comcast and Insight Communications, will tabulate customer usage data from Bresnan Digital Cable customers located throughout seven mountain states.

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