Rentrak Acquires SponsorHub25 Sep, 2015 By: Stephanie Prange
Rentrak has acquired SponsorHub, a big data platform for the sports and entertainment industry that offers proprietary social media measurement.
SponsorHub offers benchmarking for top brands in the sports technology and entertainment space. Its tools measure and track brand engagement in sports and branded entertainment initiatives, ranging from the Olympics and World Cup, to TV and movies.
Through its acquisition of SponsorHub, Rentrak will offer products that measure the effect of social media on television, dynamic ad insertion, online video advertising, movies and branded content integration, the company announced.
“TV continues to be more social and our industry-leading analytics greatly complement Rentrak’s services,” said SponsorHub CEO Robert Johnston. “The combination of Rentrak’s current products with SponsorHub’s social media SaaS platform will provide the most precise set of tools to measure the effect of social media.”
“We are excited to add social media measurement to our TV Everywhere products, as it will give additional transparency and purchasing flexibility for brands and agencies through SponsorHub’s social media products,” said Rentrak’s vice chairman and CEO Bill Livek.
SponsorHub’s X-Stream product helps advertisers target billions of dollars spent on sports and entertainment campaigns, providing data derived from billions of social conversations around athletes, celebrities, teams, leagues and brands.