RELIEF: Industry Contributions Play Vital Role in Survivor Support System21 Sep, 2001 By: Jessica Wolf
At press time, the following companies, organizations and individuals had announced plans to contribute to disaster relief efforts for the victims of the World Trade Center and Pentagon attacks Sept. 11.
Movie Gallery announced last week it will donate 25 cents from each video or game rental from all 1,084 Movie Gallery and affiliate locations across the country to a United Way/New York Community Trust fund for disaster victims.
The Video Software Dealers Association has launched the “Penny Per Transaction” campaign, a voluntary donation program suggesting member retailers donate at least a penny from each rental to the Red Cross’ disaster relief efforts. The VSDA is also providing in-store signage and artwork for retailers to use to promote in-store donation programs.
West Sacramento-based retailer Tower Records & Video will undertake a drive at its 105 locations across the country to collect money for the American Red Cross Disaster Relief Fund. The company also plans to donate an as-yet-undetermined amount of its daily sales to the fund.
Panasonic, on behalf of its parent company Matsushita Electric Industrial Co. Ltd is donating $1 million to disaster relief funds and has set up a matching fund for employee contributions. Also, immediately after the disaster, Panasonic supplied flashlights, head-mounted lamps, batteries and “Toughbooks,” ruggedized notebook computers for use at the actual disaster site.
The National Association of Theater Owners announced that Sept. 25 will be considered “Victims Benefit Day at the Movies.” NATO will donate 100% of ticket and concession sales from participating theaters that day. Half will go to the United Way and half to the American Red Cross. Find a list of participating theaters at www.natoonline.org.
Revolution Studios will re-release in theaters America’s Sweethearts and The Animal Sept. 21. All Revolution Studios proceeds from these special screenings will be donated to New York disaster relief funds.
The Walt Disney company will make a $5 million corporate contribution to the DisneyHAND: Survivor Relief Fund. (This amount does not include individual Disney employee donations.) Disney is also participating in the online auction site eBay’s “Auction for America.” One hundred percent of bids for all Disney items for the week of Sept. 17 will go to the United Way/New York Community Trust.
More fundraisers and contribution drives are announced daily. Check Hive4media.com regularly for updated information.