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Reina Upped at Columbia TriStar

25 Apr, 2002 By: Brendan Howard

Columbia TriStar Home Entertainment has promoted VP of sales John Reina to SVP of retail sales, North America, EVP Marshall Forster announced.

Forster credited Reina with helping the studio achieve Vendor of the Year plaudits from retailers such as Wal-Mart, Target and Trans World.

In his new position, Reina will manage Columbia TriStar's national sales force and sales planning as well as serve the studio's retail partners. He'll also work with the marketing department. Before joining Columbia TriStar in 1989 as director of sales, Reina held key posts at New World Video, Warner Home Video and WEA.

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