Redstone: Expand DVD Release Window30 Mar, 2006 By: Erik Gruenwedel
Shari Redstone, president of National Amusements, a movie theater chain company, said March 29 that attempts to shrink the DVD release window are bad for the entire entertainment industry.
Redstone — whose father, Sumner, is chairman of media conglomerate Viacom — also is vice chairman of CBS Corp. and Paramount Pictures, among other properties.
Speaking to investors at the Bank of America 2006 Media, Telecommunications and Electronic Conference in New York, Redstone said exhibitors have to convince the consumer to leave their home, put down their iPod and experience the movie the way it was meant to be seen — in the movie theater.
“Shrinking DVD release windows … you see I stutter on that just because of the agony it brings me … is bad for business,” said Redstone. “And I mean everybody's business.”
Redstone said shrinking windows result in combining up to five distinct revenue streams and turning them into one, which she said shrinks the overall pie.
“While I know windows are shrunk to achieve certain financial goals in a given quarter, I believe the industry can be better served by releasing pictures in a way that their potential in each of the windows is maximized,” Redstone said. “We need to protect our windows and bring back the ‘wow' of going to the movies. The exhibition business is here to stay.”