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Redbox Upgrades Kiosks

10 Apr, 2006 By: Jessica Wolf



Redbox kiosks in the Denver area have gotten a makeover.

All 109 Redbox kiosks located at Denver-area McDonald's restaurants have been upgraded and now hold five times the DVD capacity — more than 500 titles.

Redbox also spruced up the technology interface on the new-and-improved machines. Each rental transaction should take only about 60 seconds via a touch-screen and swipe card system. Renters can return DVDs to any Redbox location, not just the one they rented it from.

“The superior design of the new Redbox machine gives our customers better access to new releases and makes renting from Redbox easier than ever,” said Greg Waring, VP of marketing for Redbox.

Redbox originally launched in Denver in 2004. The service already represents a double-digit share of Denver's total DVD rental market, according to the company.

Redbox currently features more than 800 locations, including select McDonald's restaurants, major supermarket chains and office buildings.

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