Redbox, TNR Expand Rental Kiosk Empires10 Apr, 2007 By: Erik Gruenwedel
Unlike brick-and-mortar movie rentals, DVD rentals in non-traditional locations appear to be flourishing.
McDonald's-owned Redbox announced it surpassed 38 million movie rentals and 2,900 kiosk locations, which it claimed placed it among the top five DVD rental companies in the U.S.
The Oakbrook Terrace, Ill.-based company said it installed 400 of the $1-per-day rental kiosks in March, with plans to install 700 kiosks in select grocery stores and McDonald's restaurants this month.
Redbox plans to have 4,000 locations in operation by June.
In February, Redbox announced a partnership with Supervalu — parent to chains such as Acme, Albertson's, bigg's, Farm Fresh, Hornbachers, Jewel-Osco, Scott's Food & Pharmacy, Shaw's, Shop 'n Save, Shoppers Food and Pharmacy and hundreds of independent grocers through its supply chain business.
Separately, TNR Entertainment Corp. announced it had installed 75 of its “The New Release” automated rental kiosks at select Publix Super Markets in Florida, Georgia, Tennessee, South Carolina and Alabama.
The southern U.S. represents about 30% of TNR's 1,600 rental kiosks as of the first quarter.