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Redbox Names Lancina VP of Marketing

1 Aug, 2007 By: Chris Tribbey

DVD rental kiosk operator Redbox has appointed Gary Lancina as its new VP of marketing. He will oversee Redbox's marketing and branding efforts.

Formerly the VP of marketing for Rand McNally, Lancina was in charge of that company's online strategies. Before that he was in charge of advertising and promotions for SC Johnson's personal care category, and he has also worked with Master Lock Company and Kohler Co.

He succeeds former marketing VP Greg Waring.

“I am thrilled to join the Redbox brand as it continues to gain momentum and market share in the home entertainment industry,” Lancina said.

“Redbox continues to expand at a rapid pace as we offer our customers the highest level of convenience and product innovation,” said Redbox CEO Gregg Kaplan. “Gary's extensive experience in high-growth, consumer brands will help Redbox solidify its position as a leading home entertainment brand.”

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