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Redbox Lands in Smith's Food & Drug

29 Mar, 2006 By: Erik Gruenwedel

Redbox, a majority-owned DVD rental kiosk unit of McDonald's restaurants, continues to up its supermarket presence.

The Oakbrook, Ill.-based company March 29 announced it would increase the number of kiosks in Smith's Food & Drug locations throughout the western U.S.

Redbox, which has 806 machines at select McDonald's locations, currently operates kiosks at 27 Smith's stores in Las Vegas and plans to have 70% of the 24-hour Kroger Co. unit stores in Salt Lake City and Albuquerque, N.M., covered by June.

Through April 15, Redbox is offering free one-night rentals to Las Vegas customers who enter the promotional code: LasVegas.

Launched in 2003, Redbox claims it has rented more than 8.5 million DVDs nationwide.

Redbox kiosks hold more than 500 DVDs, representing 50 to 60 of the newest movie releases, with new titles available every Tuesday. Using a touch screen, customers select their favorite movies, swipe a valid credit or debit card and go. Users can keep DVDs for as long as they'd like for $1 per night plus tax, and return the DVDs to any Redbox nationwide.

“We are very pleased with the success of Redbox in Las Vegas, and are looking forward to expanding our reach in other Smith's locations this year,” said Gregg Kaplan, CEO of Redbox.

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