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Redbox Goes to the Redbirds

22 Nov, 2005 By: Jessica Wolf

Busch Stadium

DVDs for sale are officially on McDonald's Redbox menu.

Starting Nov. 29, DVD vending company Redbox will sell the DVD Millions of Cardinals Memories: Busch Stadium 1966-2005.

The DVD will be available for purchase at $17.99 in 110 Redbox locations around the St. Louis area, said Greg Waring, VP of marketing for Redbox. The video vending concern has a three-week exclusive on the sale of the disc, until Dec. 20.

“That takes us right up to Christmas, which is a good window,” Waring said.

After that, Hart Sharp Video will distribute the sports-themed title.

Redbox, which is owned by McDonalds Ventures LLC, has about 800 machines in Baltimore, Denver, Houston, Minnesota, Salt Lake City and St. Louis.

“We're getting ready to do sellthrough in a big way, starting next year,” Waring said. “In 2006 we'll start selling DVD on a more frequent basis, in more of our machines, eventually in all of our machines.”

Redbox's sellthrough launch comes on the heels of news that exchange company Coinstar is buying nearly half of the vending machine venture with a $20 million investment.

Coinstar will own a 47.3 percent share of Redbox, which offers $1-a-night DVD rentals from machines at McDonald's restaurants and a smattering of grocery stores in eight American markets. The machines have rented more than 3 million DVDs since Redbox parent company McDonald's Ventures LLC started expanding markets aggressively five months ago.

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