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Redbox Extends Return Deadline

30 Oct, 2007 By: Erik Gruenwedel

Redbox, the DVD rental kiosk service majority owned by McDonald's, has extended by two hours the nightly deadline for consumers returning movies.

The Oakbrook Terrace, Ill.-based service with 4,400 kiosks extended the deadline from 7 p.m. until 9 p.m. before consumers are charged an additional $1 nightly rental fee to their credit card.

DVD rentals are capped at 25 nights, whereby Redbox deems the transaction a purchase and the consumer is allowed to keep the disc.

Separately, citing a national survey, Redbox said nearly 78% of respondents plan to incorporate a movie into their Halloween celebrations.

Among Halloween events, 25% will watch a scary movie — more than go trick-or-treating (24%) or frequent a haunted house (14%).

Among favorite fright films, respondents cited the 1978 classic Halloween as the scariest, followed by Saw, Saw II, The Shining, Halloween II and Scream II.

About 23% admitted being too scared to watch a horror movie, including 31% of females and 10% of men.

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