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RealNetworks Courts Studios With VOD Management Offering

9 Apr, 2002 By: Hive News

RealNetworks Inc. will offer a turnkey subscription system for pay-per-view, rental and subscription online commerce, the media player company announced today.

The RBN Managed Subscription Service, a customizable system modeled after RealOne SuperPass , a premium brand subscription service launched in March, lets content providers create and launch a stand-alone, branded online subscription services.

It includes customer registration and subscriber management, content security systems to protect against unauthorized access; payment processing and billing systems; user report accounting; end user customer service and back-end hosting systems through RBN.

"Following the launch of RealOne, we realized that there was an opportunity to create a solution for companies that want to offer 'private label' subscription services to their customers,'" said Nagesh Pabbisetty, VP, Real Broadcast Network, RealNetworks, Inc. "I am delighted to now offer content rights owners – radio and TV broadcasters, syndicators, cable networks, music labels and studios.''

RBN's Managed Subscription Service is built on the RealOne Platform that combines the content provider's branded programming with the media technology of RealOne Player to provide a single, interactive experience letting users discover, play and manage digital media. The RealOne Player's new three-pane user interface enables consumers to create their own personalized media experience by providing easy navigation between media playback, related links, and Web sites.

The system already has three takers: SoapCity.com will launch a subscription-based service, SoapCity Radio, where soap fans can hear "The Young and the Restless "and "Days of our Lives" on demand through full-length audio episodes, streamed over the Internet. For their monthly subscription fee, fans will also gain access to commercial free, classic video episodes previously unavailable in any other format.

Campus Crusade for Christ (CCCi) and Cutting Edge International have launched a dynamic Christian content aggregation Web site called GPN (Global Pastors Network). Audio, video, and textual content on the site will be aggregated from Christian speakers and to train pastors throughout the world.

Post Time Technologies, a provider of streaming video solutions for the Thoroughbred horse racing industry, in conjunction with its racetrack content partners, will offer a subscription service, RaceReplays.com', to enable horseracing enthusiasts to access online historical racing video and statistical information for a monthly subscription fee.

Seattle-based RealNetworks develops and markets software products and services to enable users of personal computers and other consumer electronic devices to send and receive audio, video and other multimedia services using the Web. The company is probably best known for its RealPlayer computer-based media player.

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