Thursday, June 29, 2017
Founder of Faith-Based Studio Pure Flix Is on a Roll With a New Uni Deal, a Successful Sequel and a Netflix-Like Service — and He Acts, Too!

David A.R. White is a man of many talents. He’s a founding partner of Pure Flix — the largest indie faith film studio in the world — and an actor, producer and author. Pure Flix in January embarked on a long-term, multiyear distribution deal with Universal Pictures Home Entertainment. Universal exclusively manages sales and distribution for Blu-ray, DVD, electronic sellthrough and video-on-demand platforms of Pure Flix new-release and catalog titles in the United States. Pure Flix oversees consumer marketing to support Universal and manages sales, marketing and distribution for the Christian Booksellers Association.

“Pure Flix is the premier leader in faith-based entertainment as evidenced by its decade-long success in the category,” stated John Morici, UPHE managing director for the U.S. and Canada, in announcing the deal. “Combining Universal’s world-class home entertainment distribution operation with Pure Flix’s robust catalog and ever-growing pipeline of high-quality, specialty fare perfectly positions us for success in this well-defined market.”

The partnership began Jan. 19 with the home entertainment release of Woodlawn, starring Sean Astin, Sherry Shepherd, Nic Bishop, C. Thomas Howell, Caleb Castille and Academy Award winner Jon Voight.

Next up is God's Not Dead 2, the sequel to the No. 1 indie faith film of 2014, which will be available on Digital HD July 26 and on Blu-ray Combo Pack and DVD Aug. 16. God’s Not Dead 2, which opened in theaters in April, has grossed more than $20 million and has received positive reviews and feedback from audiences, including a high ‘A’ grade from CinemaScore. The film stars Melissa Joan Hart, Jesse Metcalfe, Hayley Orrantia, Pat Boone, Robin Givens, the late Fred Dalton Thompson and White himself.

Home Media Magazine queried White on the faith-based market and the progress of his company.

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