Razor Digital Gets Real With Reality Vets15 Sep, 2004 By: Jessica Wolf
Just when you thought their 15 minutes were up, some of reality television's favorite stars are back in an uncensored DVD from Razor Digital Entertainment.
Reality Unleashed (hitting DVD Oct. 5 at $19.99) features 14 stars from popular reality TV shows gathered together at a Los Angeles pub, some meeting for the first time.
Over drinks and dinner, they share stories and compare notes about what went on behind the scenes during their brief moment in the spotlight, as well as the after effects of appearing on a reality TV show.
The cast of Reality Unleashed includes alumni from such shows as “Survivor,” “Temptation Island,” “Big Brother” and “Real World.”
1Razor Digital originally had a list of 19 stars it wanted to get on the DVD program, and all but five said yes, according to EVP Mitch Perliss.
More than 50 million people watch reality TV programming each week, Perliss said. And the “stars” of these shows have a history of extending their fame beyond the run of the season, he added, noting events such as sold-out Caribbean cruises with reality stars and reality-star charity events.
Reality Unleashed hits on the same street date as Fahrenheit 9/11, Aladdin - Special Edition and The Day After Tomorrow. It's a crowded date, but Perliss believes the timing is right, because many of the stars on the DVD will be promoting new installments of their respective series, which will begin airing in the coming months.
Reality TV hasn't been as successful on DVD as other types of programming, but Perliss believes Reality Unleashed will prove an exception because it's a whole new experience for fans.
“It's not a game. It's not something where the consumer already knows the ending,” Perliss said.
Trishelle Canatella, of “Real World Las Vegas,” “Real World Road Rules Challenge” and “The Surreal Life” fame, is among the reality TV vets appearing on Reality Unleashed.
She said she was excited to get together with fellow reality stars for the filming and believes the pub gabfest, which included plenty of drinks and shots, provided plenty of interesting DVD fodder.
“It's 90 minutes long, but they filmed us all night — and I can't wait to see what they put in that 90 minutes,” Canatella said.
Canatella adds it also was “pretty neat” to swap stories about the different networks and production companies, each with their own ideas about editing and procedures.
“And basically, what you weren't allowed to see or say on TV is [also] in this video — it's like a free-for-all,” she added.
A lot of topics and stories came up during the course of the evening that have never come up in the rounds of TV interviews the cast members have done, Canatella said, so reality fanatics will get plenty of extra tidbits they've never heard before.
DVD extras include a behind-the-scenes featurette, two other featurettes — “Reality Stars in the Movies” and “When Editors Go Wild” — as well as director and cast commentaries, deleted footage and reality-star bios.
Razor Digital's marketing plans include having stars appear on major-market TV and radio talk shows on street date, as well as promotions and give-aways with radio stations.The company also is in the early stages of a cross-promotional deal with publishers of books and calendars featuring reality TV stars.
Also, at www.thefishbowl.com, the reality TV stars will be promoting the title through their personal blogs and message boards, Perliss said.