Rat Scampers to No. 1 Sales Spot15 Nov, 2007 By: Thomas K. Arnold
Walt Disney Studios Home Entertainment topped the national DVD sales chart with the animated theatrical hit Ratatouille the week ended Nov. 11, while Universal Studios Home Entertainment topped the rental chart with the comedy I Now Pronounce You Chuck & Larry.
Ratatouille easily topped the Nielsen VideoScan First Alert sales chart, selling approximately 40% more units than the previous week's top seller, Sony Pictures' Spider-Man 3.
The third film in the “Spider-Man” franchise, however, remained in high sales demand its second week in stores, finishing the week at No. 3 on First Alert. Chuck & Larry, which grossed just under $120 million in theaters, debuted as the week's No. 2 seller.
Rental demand propelled Chuck & Larry to the top of Home Media Magazine's video rental chart for the week, with estimated rental earnings of $9.3 million.
Ratatouille debuted at No. 3 with $7.6 million, a surprisingly high debut for a title with such strong kid appeal.
Spider-Man 3 was No. 2 its second week in stores, with rental earnings of $8 million.
Another new release, 20th Century Fox's Deck the Halls, debuted at No. 5 on the First Alert sales chart and No. 4 on the rental chart, with $6.2 million in rental revenue.
Paramount/DreamWorks' Transformers remained at the top of the HD DVD sales chart, while Ratatouille was at No. 1 on the Blu-ray Disc chart. Both titles are available only on those high-definition formats.