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RadioShack Offers <I>Jimmy Neutron</I> Toys and Contest

5 Dec, 2001 By: Hive News


Anticipating the opening for the movie, RadioShack will offer an exclusive radio control toy from Jimmy Neutron: Boy Genius and the ``Jimmy Neutron Give Me My Space''Sweepstakes.

Jimmy Neutron: Boy Genius tells of a boy and his robot dog battling evil, rescuing his parents, saving the Earth and getting home in time for dinner. As a genius, Jimmy is always creating gadgets to make his life more interesting, but his inventions get him into trouble more often than not.

``We are expecting Jimmy Neutron: Boy Genius to be a hit, so we are excited to offer a radio control toy from the movie that consumers can only purchase at RadioShack,'' says Joel Carter,

v.p. of marketing of RadioShack's Connecting Things strategic business unit. ``The unique stunts that the Ultra Orb can perform will make it very popular with kids and their parents.''

RadioShack's 12-1/2-inch `` Ultra Orb'' looks just like one of the futuristic vehicles in the movie. The included seven-function remote lets users command mini-pilot Jimmy Neutron to perform quick and wild stunts, roll along, spin around, tumble and do side-spinning stunts on theside rollbar. The battery-powered Ultra Orb can travel up to 550 feet per minute, a RadioShack spokesperson says. The Ultra Orb is suggested for children ages 6 and older and retails for $39.99.

``Nickelodeon is thrilled with the marketing and promotional support RadioShack has put behind the Ultra Orb,'' said Pam Kaufman, senior vice president of promotions marketing for Nickelodeon. ``The program promotes not only the toy but the Jimmy Neutron: Boy Genius movie, which we expect to be a big hit with kids this holiday season.''

The The sweepstakes is open to children between ages 5 and 15. The grand prize winner and three friends each receive a 5-day/4-night trip (including airfare and hotel accommodations) to San Jose, Calif., special admission to Paramount's Great America theme park and $1,000 spending money. First prize winners receive a Jimmy Neutron: Boy Genius Radio Control Ultra Orb stunt machine. Second prize winners receive the Jimmy Neutron: Boy Genius movie soundtrack from Jive Records and the PC CD-ROM game from THQ. There is no purchase necessary to enter or win.


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