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'RadioShack Cool Things' Chillin' at Blockbuster This Summer

5 Jun, 2001 By: Hive News

Blockbuster Inc. and RadioShack Corporation have launched a "RadioShack Cool Things" store in the first store, which is located in Austin, Texas.

The RadioShack store-within-a-store will be rolled out this month in approximately 120 corporate-owned Blockbuster stores in four initial markets, including Austin, Las Vegas, Tulsa, Okla., and Norfolk, Va.

The strategic alliance, which was announced in February 2001, aims to provide customers with full-service, one-stop shopping for home entertainment within Blockbuster stores in the initial markets, according to a Blockbuster press release.

"'RadioShack Cool Things' marks another step in our mission to transform Blockbuster stores intocomplete home entertainment destinations and positions us to leverage our customer traffic and increase the profitability of our stores," said John Antioco, chairman and c.e.o. of Blockbuster, in the release. "Both companies have exhibited a tremendous amount of teamwork to roll out this new concept just three months after we announced the alliance."

"At RadioShack, we're known for demystifying technology for consumers," said Leonard Roberts, chairman and c.e.o. of RadioShack Corporation. "The 'RadioShack Cool Things' stores at Blockbuster brings top quality electronics products and an educated sales force to serve customers in a whole new way. Our presence in Blockbuster allows us to reach a new customerbase of women and young shoppers who are shopping more frequently than the typical RadioShack customer."

The initial rollout of the 120 "RadioShack Cool Things" stores at Blockbuster will be completed by the end of June 2001 with plans for a nationwide rollout in 2002.

The rollout schedule includesopening 33 "RadioShack Cool Things" stores in Austin, 23 stores in Tulsa, 34 stores in Las Vegas and 30 stores in Norfolk.

The stores range in size from 600 square feet to 150 square feet. Depending on the size of the store, says Blockbuster, the "RadioShack Cool Things" store features hundreds of consumer electronics products includinghome electronics, wireless handsets and services, and emerging connectivity technologies along withother gadgets and toys. Interactive displays allow customers to experience products such as MP3 players, televisions with surround sound speakers and the latestwireless phones.

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