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Primera Technology and Sonic Solutions Developing Disc-On-Demand Kiosks

27 Sep, 2007 By: Chris Tribbey



Primera Technology Inc., a developer of DVD and Blu-ray duplication and printing equipment, said it's working with Sonic Solutions to offer hardware for disc-on-demand retail kiosks. The announcement follows the DVD Copy Control Association's decision to allow its Content Scramble System (CSS) software to be licensed, allowing video purchased over the Internet to be burned to DVDs and played in most DVD players.

With Sonic's technology and licensing program, Primera will begin incorporating CSS recording capabilities into its automated disc publishing systems. A disc with the CSS security will be produced within minutes of when a customer orders it via a touch-screen display at a kiosk or retail counter. A selection from thousands of movies and TV shows can be made available on DVD. The SRP for the set-up ranges from $1,495 to $6,995.

“Primera is thrilled to be providing a reliable, yet affordable on-demand, in-store DVD disc publishing system,” said Mark Strobel, VP of sales and marketing for Primera. “It is exciting to be partnering with Sonic and contributing to this ground-breaking method of content distribution that will create a unique retail shopping experience for consumers.”

Primera is just the latest of many companies joining with Sonic. Sonic's recordable CSS Qflix program and DVD on Demand software are already being used by several companies, according to Sonic, and beginning next month consumers will start seeing the end results at retail. Pioneer, Plextor, DataPlay, Philips & Lite-On Digital Solutions Corp., and Toshiba Samsung Storage Technology Corp. will be among those releasing new drives that allow CSS-encrypted DVDs to be burned with downloaded content. The company is also working with home media hardware manufacturers.

“We are extremely pleased that a universal standard has been defined by the industry and the stage is set for the launch of new download-to-burn solutions that will provide consumers on-demand access to a wider selection of high-quality video entertainment,” said Dave Habiger, Sonic's president and CEO.

Other Sonic partners include: Microtech Systems, Rimage, Allied Vaughn, and Elesys Inc.

“The DVD CCA's announcement is good news for the industry as a whole and helps create a new distribution opportunity for major Hollywood studios,” said Curt Marvis, CEO of CinemaNow. “I would expect a greater willingness on their part to deliver top tier content for burning to DVD.

“As more content for burning become available we expect to see a rapid increase of CSS encryption supported discs and burners in the months and years to come.”

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