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Pre-Pay Video Site Launched

17 Apr, 2007 By: Erik Gruenwedel

Borrowing a page from online dating, upstart Jalipo.com is beta testing a site that requires users to purchase credits to watch (stream only) third-party video and live events.

London-based Jalipo charges content owners a hosting fee, which does not include video encoding. Content holders determine the rental price, viewer restrictions and retain all rights to the material.

Jalipo creates its revenue by retaining a percentage of proceeds generated by the video, which can be embedded on third-party site(s) and appears on Jalipo's web-based program guide.

Current offerings include repurposed telecasts from BBC World, Bloomberg TV, EuroNews, Al Jazeera (in English) and France 24 (in French), starting at $1.35 per hour to independent feature films for less than $10.

“Traditional charging models for media content are not performing online because they are out of sync with the dynamics of Internet consumption,” said Jalipo CEO Alex Taylor, in a statement. “Jalipo democratizes video distribution empowering content owners and optimizing returns on their Internet rights while maximizing availability and accessibility to consumers.”

Separately, Jalipo announced it had partnered with Adobe Solutions to deliver its video content via Adobe Flash.

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