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Pop Open a 'DVD in a Bottle'

20 Jul, 2005 By: Holly J. Wagner

It was bound to happen: In the digital age, why not pair critically acclaimed movies and wines?

Francis Ford Coppola has done just that, offering “DVD in a Bottle” from his family winery and its Web site. Coppola has even patented the 3-liter bottle with a DVD-sized footprint hiding a disc drawer with the movie inside.

At $200 each, the oversized bottles aren't for everyone. And that's just as well, because they're produced only in limited quantities and, so far, only with titles Coppola owns — Apocalypse Now paired with estate Director's Reserve Cabernet Sauvignon, and One From the Heart with Director's Reserve 2002 Cabernet Sauvignon. Each bottle is emblazoned with a silk-screened image designed to represent the respective films.

“We first did this with the Apocalypse Now Redux DVD,” said Coppola spokeswoman Kathleen Talbert. “The first ones really sold out quickly. A lot of people are huge fans of Apocalypse Now. One guy came in and bought them for everyone on his list for Christmas.”

The Niebaum-Coppola winery also offers one “CD in a Bottle,” also $200: a 2001 Edizione Pennino Estate Zinfandel with 22 tunes composed by Coppola's maternal grandfather, Francesco Pennino.

For the budget-minded, the winery also offers a One From the Heart gift box for $40 that packages the DVD with a jar of organic pasta sauce, a box of organic pasta, a cheesecloth towel, a bottle each of red and white wine and a Niebaum-Coppola family recipe.

Documents filed in support of the patent for the disc-bottle container envision it as a way to offer promotional media with the beverage for sale, or vice versa. Since the patent applies to the device regardless of size or materials, it could also provide a mechanism for pairing UMDs (Universal Media Discs formatted for PlayStation Portables) with beverages designed to appeal to a younger demographic.

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