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Podfitness Goes to Retail

21 Apr, 2006 By: Jessica Wolf

Trans World Entertainment is getting fit with downloads.

Podfitness — a company that provides a customizable-audio personal training system for Apple's iPod — is teaming with the retailer to offer its new downloadable iPod accessory at 600 of the chain's f.y.e mall store locations.

It's the first retail partner for Podfitness.

“Podfitness is poised to change the landscape of personal fitness,” said company CEO Jeff Hays.

It's like having a personal trainer installed directly into an iPod, according to the company.

The Podfitness program custom-builds virtually unlimited personal training sessions. Each workout is based on the methods and philosophy of elite personal trainers and coaches. The workout is automatically customized every day to help move each user to his or her fitness goals. After customizing each session, Podfitness mixes it with a user's own library music to create the perfect workout, day after day.

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