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'Pirates' Steals Top Sales Spot

28 Dec, 2006 By: Thomas K. Arnold

'Twas the week before Christmas and in the DVD store, four newly released mid-range theatricals each tried to score.

But in the end, it was Buena Vista Home Entertainment's Pirates of the Caribbean: Dead Man's Chest that won the hearts of last-minute holiday shoppers to regain the top spot on the national DVD sales chart for the week ending Dec. 24.

The red-hot sequel, also the year's top theatrical performer, returned to the No. 1 position on the Nielsen VideoScan First Alert chart after spending the previous week at No. 2.

In doing so, Pirates managed to beat a quartet of new releases: Buena Vista's Invincible and Step-Up, 20th Century Fox's Little Miss Sunshine and Warner's Lady in the Water. Of those, Invincible, a come-from-behind sports movie that's been called this year's Rudy, fared best, bowing at No. 2 on First Alert after earning $57.8 million at the box office.

Step Up, a story about an unlikely dance duo that grossed $65.3 million in theaters, debuted at No. 3, right ahead of the previous week's top seller, Sony Pictures' Talladega Nights: The Ballad of Ricky Bobby.

Little Miss Sunshine, a spoof on children's beauty pageants, came to DVD with a $59.3 million theatrical pedigree and finished sixth for the week, behind another holdover, The Devil Wears Prada, also from Fox.

Lady in the Water, a box office miss from director M. Night Shyamalan, debuted at a lowly No. 13. In theaters the fantasy grossed a mere $42.3 milion. Shyamalan's last film, The Village, had grossed $114.2.

On Home Media Magazine's rental chart for the week, The Devil Wears Prada remained at No. 1. After two weeks in stores, the film has now generated nearly $20 million in rental revenue.

Little Miss Sunshine debuted at No. 2, with estimated rental earnings of $8.8 million. Invincible bowed at No. 6 ($6.5 million), Step Up came in at No. 9 ($5.2 million) and Lady in the Water bubbled under the top 10 finishers with rental revenues of $4 million to finish at No. 12.

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