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'Pirates' Sails in at No. 1

13 Dec, 2007 By: Thomas K. Arnold

Pirates of the Caribbean: At World's End

The third time did prove the charm for Walt Disney Studios Home Entertainment, as Pirates of the Caribbean: At World's End turned out the biggest sales performance of the Big Three sequels that stormed the box office this summer.

The third installment in the Disney franchise easily topped the Nielsen VideoScan First Alert DVD sales chart its first week in stores, selling more than twice as many copies as Spider-Man 3 and significantly more DVDs than Shrek the Third in their respective first weeks.

First Alert data does not include Wal-Mart, which accounts for about 40% of the overall business and tends to skew higher toward kid-friendly titles.

Also turning in a strong first-week sales performance was the Sony Pictures comedy Superbad, which debuted at No. 2 on the sales chart.

On Home Media Magazine's rental chart for the week ended Dec. 9, Superbad came in at No. 1, with estimated rental earnings of $14 million. Pirates debuted at No. 2 with $9.5 million, while the previous week's top renter, 20th Century Fox Home Entertainment's Live Free or Die Hard, slipped to No. 3, with $8.4 million.

On the high-definition disc front, Pirates and Superbad chalked up a No. 1 and No. 2 finish on the Blu-ray Disc chart, while BBC Video's Planet Earth: The Complete Series returned to the top spot on the HD DVD chart.

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